Hi, my name’s Billy.

BinkyBears was created after closely observing the early years of parenthood through the people around me — a time when sleep quickly becomes one of the most valuable things in the house.

As family and friends started having babies, one challenge kept coming up again and again: sleep. The nights were tough, the mornings were harder, and everyone was searching for something that actually helped. I saw firsthand how simple tools like gentle light and calming sound could completely change a child’s sleep — and with it, the mood and energy of the whole household.

That insight became the foundation of BinkyBears.

We’ve since helped over 5,000 Aussie families achieve calmer nights and gentler mornings. Our sunrise/sunset simulation alarms and white noise machines are designed to support healthy, comforting sleep for children — while giving parents peace of mind knowing they’re using something gentle, natural, and supportive.

Built by listening to real families and designed around real-life routines, BinkyBears exists to make nights calmer and mornings easier — because when kids sleep better, families thrive.

So click the button at the bottom of this page to see all our best selling products. And if you're not satisfied with them in the first 30 days, i'll give you your money back. That's how confident I am they will change your life like they have for so many Aussie families.